RetailPhil spends some time with Roxanne Hawn, a writer and influencer to find out about her best selling book "Champion of My Heart."
They spend a lot of time talking about how she works with brands, how important it is to set expectations and how she selects brands that are right for her readers and social following. This is a must listen for any brand that wants to understand how to work with influencers.
Photographer and marketer J. Nichole Smith talks about creating Working with Dog, her coffee table book and some of her past experiences including being an integral part of Dog is Good.
We discuss her new book "Million Dollar Dog Brand" and have some laughs about predicting the future. No seriously, we laughed and then predicted the future. We also talk about Nichole and I presenting at Global Pet Expo 2017.